Baywatch is an American action drama series about the Los Angeles County lifeguards who patrol the beaches of Los Angeles County, California, starring David Hasselhoff. The show was cancelled after its first season on NBC, but survived through syndication and later became the most-watched television show in the world. The show ran in its original title and format from 1989 to 1999. From 1999 to 2001, with a setting change and large cast overhaul, it was known as Baywatch: Hawaii. Baywatch premiered on NBC in 1989, but was cancelled after only one season, when it placed 73rd out of 103 shows in the seasonal ratings, and also because the studio, GTG, went out of business. Due to high production costs, GTG was unable to finance the series any further.