Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want.
People often use arts, painting, accessories, lights, greenery, and carpet to stage the home, to give potential buyers a more attractive first impression of the property. They also rearrange or "temporarily replace" furniture Properly executed staging leads the eye to attractive features while down-playing flaws.
In Sweden, professional home staging, known as homestyling, became popular after 2000. Professional home stagers claim homestyling yields around 10% higher pricing compared to just cleaning the home.
In Britain, home staging is sometimes referred to as property presentation or property styling. The techniques were televised by home stylist Ann Maurice in the show House Doctor on Five for six years. and popularized the alternate description "house doctoring."
The New York Times described the seller's situation as "... not always happily, in the company of unfamiliar sofas ... tables ..." while some of what they own is placed in temporary storage. However, U.S. research states that home staging can reduce a listing's time on the market by one third to half, and could fetch as much as 6% to 20% more than an empty home or a home not properly staged.
One 2018 professional view is that it's five years past simple decluttering and some light painting. Home staging services have sizable inventories of alternative chairs, "tchotchkes" and even pillows, blankets and towels. A decade prior, the simple view was that sellers believed paid for staging, since it raised property values by reducing the home's perceived flaws. More recent changes now include depersonalizing, improving overall condition and even landscaping. For vacant homes, prop or staging furniture is used to create a living space where the buyer can imagine themselves living.
to see the home as theirs
taking old things and reworking them
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